| Customer
relations feedback provides an excellent method for organizations
to identify and reply to visitors who have had a negative service
experience and may be at risk of not returning. As such, customer
relations feedback becomes a powerful tool for service recovery, which
has three well-known effects on visitation and the bottom-line:
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pricing
Keeping at-risk customers returning
Minimizing negative word-of-mouth advertising that would undermine
marketing effort
Increasing positive word-of-mouth advertising (customers who have
had a problem resolved are famous for becoming vocal advocates of
an organization) Contact Us |
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